the backstory. a letter from our owner.
Hello Five Family,
Not many may know this, but this company started in my basement. I previously owned a clothing company that burned down in a fire (yes, literally). I had three young dancing daughters at the time, and flash forward a few years, had begun making dancewear for them as they struggled to find dancewear that fit well and stood out. That quickly grew into Five Dancewear! We grew from a basement company to being featured on television shows like Dancing With The Stars, So You Think You Can Dance, Dance Moms, The Ellen Show, CBS Nightly News, World of Dance, and America's Got Talent. You can read more about OUR STORY.
My daughters grew, and so did their needs, just like many of you! I wanted to expand-- to be for all women + girls, for all stages of life. Don't worry-- dancewear is here to stay! We will simply continue to grow with you. Whether you are a dancer, were a dancer, or not a dancer at all. Whether you are working out, walking your dog, or running to the store. Whether you want something to lounge in at home or wear to work. Whether you're a teenager, mother, athlete, student, or working professional-- Five The Label is for you and all that you do. #fiveforall
Michelle, Owner + CEO
FIVE FOR ALL.
What started as activewear for dancers (five dancewear), is now activewear for ALL women.
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